Objective of this blog is to give some tips on video marketing strategy, from strategic planning to content development and distribution. I don’t claim these are new theories! These are evolving for long time but who don’t like to get reminded again J
Handy Man – here are tools!
Video will help to reach a big crowd with less words and huge message. It will make a human connection and tell your company story in a way that helps customers understand who you are and how you can help them.
As marketers, our aim is to reach the target audience. It will drive interest and engagement. Video content is no different. There are various tools that can be come your help.
As marketers, we need to provide ways for our target audience to discover us. Fortunately, video can help with this. Few things that we need to consider to optimize Vidoe Marketing is as given below.
Whether you want a portal geared toward customers and prospects or to showcase on-demand content for live events, portals are the best way to organize and promote your video content. Make sure your portals are easy to use, easy to maintain and are built with a long-term vision in mind. More than that, keeping the portals active is also important. Out dated contents in the portal will reduce the hit rate and customer interest. Hence we need to increase the traction by keeping the portal up to date with latest contents.
All your video campaigns should be integrated with your analytical tools. As your viewers work through your site and watch video content, you want to be able to track the videos they are watching and make sure all of this important data is plugged into your marketing automation system. This will help you deliver relevant content and properly track lead engagement.